Advertising / Marketing / Branding
Public Relations Officers are responsible for managing an organisation’s image and maintaining its reputation.
Public Relations Officers will work to ensure the integrity of a brand's image and reputation, and may need to produce social media and press responses, or provide apologies and explanations on behalf of an in-house company or external client.
Working hours are normally 9am to 5pm, Monday to Friday, though early starts, late finishes and working weekends may be necessary during deadline or PR crisis periods. Whilst you will normally be office based, you may need to travel in order to meet clients, or attend PR events and conferences.
Whilst there are no set requirements, most employers will expect a degree or post-graduate degree - preferably in journalism, advertising, management, business or marketing.
- Salaries start between £18,000 and £20,000 annually
- Moderately experienced public relations officer can extend this to between £20,000 and £40,000 annually
- Figures are intended as a guideline only
Benefits and prospects
Public Relations Officers have promotion opportunities and may advance to roles such as PR Manager or Head of Communications.
- Plan effective PR campaigns and strategies
- Monitor the media's perception of the client or employer
- Write and edit advertising media such as leaflets and brochures
- Represent the company at events such as exhibitions and press launches
- Organise the production of advertising or promotional films
- Present and represent the company at conferences and interviews
Skills and qualities
- Excellent written and oral communication skills
- Have a creative mind-set and take initiative
- Great time management and organisational skills
- Have the ability to multi task and work well in a team
- Have the flexibility to work on a variety of projects
- Work well under pressure in order to meet deadlines
- Cope well with criticism
- Great attention to detail