Advertising / Marketing / Branding
Digital Marketing Officers are responsible for promoting a client’s products, services or ideas online.
Digital Marketing Officers work to promote an organisation's content across the web. They may work either in-house for a company's marketing department, or on behalf of various clients via an agency.
Working hours are normally 9am to 5pm, Monday to Friday. Hours may be more irregular around campaign launch times. Attendance at trade fairs, exhibitions and events may also be necessary, including evening or weekend networking events. Whilst you will normally be office based, you may need to travel to visit clients and attend industry events.
Whilst there are no set requirements, a degree in management, business, marketing or similar may be preferred. Employers will expect some marketing experience, and a level of digital marketing or online advertising knowledge.
- With some experience, salaries start between £20,000 and £22,000 annually
- Senior digital marketing officers can extend this to between £30,000 and £38,000 annually
- For marketing directors and heads of online media, salaries can be upwards of £50,000
- Figures are intended as a guideline only
Benefits and prospects
Digital Marketing Officers have promotion opportunities and may specialise in a particular type of digital marketing, such as mobile or video.
- Create digital marketing campaigns for online channels like websites, apps and social media websites like LinkedIn, Facebook and Twitter
- Develop market research surveys and work with customers in focus groups
- Work with marketing and PR professionals to add digital media into current advertising campaigns
- Brief other professionals such as web designers on advertising campaigns
- Write engaging content for websites, email and social media
- Design and write e-communications like e-newsletters and text campaigns
- Improve navigation on a website to provide an excellent user experience or 'UX'
- Make information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
- Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
- Track the success of your marketing campaigns and present your findings to management
- Keep your knowledge current and predict new digital marketing trends like video advertising
Skills and qualities
- Excellent written and oral communication skills
- An analytical approach to research and data
- A creative mind-set
- Strong planning and organisational skills
- Work well as part of a team
- Keep up to date with digital trends
- Have an enthusiastic approach to work
- Work well under pressure
- Strong presentation skills
- A great attention to detail
- A strong business sense