Advertising and Account Executive

Job Category Advertising Icon

Advertising / Marketing / Branding

Advertising Account Executives handle all client liaison between an advertising agency and its clientele.

Work activities

An account executive will talk to a client about their advertising goals, and will then work with the agency's creative staff to ensure that any advertising campaigns are built to achieve these goals.

Working conditions

Working hours are normally 9am to 5pm, Monday to Friday, though you may often need to work past 5pm on some projects or during deadline periods. Whilst you will normally be office based, you may need to travel to visit clients.

Entry requirements

Whilst there are no set requirements, a degree in advertising, management, business or marketing may be required for some jobs. It is beneficial to have both good communication skills and a passion for advertising.

Job income

  • Salaries start between £18,000 and £24,000 annually
  • Moderately experienced account directors can extend this to between £30,000 and £45,000 annuallyWith senior level experience, salaries can be upwards of £48,000
  • Figures are intended as a guideline only

Benefits and prospects

Some agencies offer further benefits, including medical insurance, free gym memberships, profit sharing schemes or a company car.


  • Search and compete for new clients
  • Identify a client's needs
  • Present ideas to a client
  • Clearly communicate the needs of the client to the planning and creative team
  • Maintain the project's schedule and resolve any issue that may appear
  • Regularly inform the client regarding current work progress
  • Manage the client's budget, ensuring that work is invoiced correctly
  • Search and compete for new clients

Skills and qualities

  • Strong written and oral communication skills
  • Organised with good time management
  • Capacity for leadership and motivating a team
  • Good interpersonal skills
  • An air of professionalism, with confidence, diplomacy and persuasion
  • Ability to negotiate
  • Strong presentation skillsAbility to work within a budget