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Film / TV / Video / Audio at White Lantern Film

Q: What is your job and what does your typical day involve?

A: Each day is completely different, as the MD of both White Lantern Film and The Light Side, depending upon the priorities of the businesses, I could be overseeing a client edit, producing a commercial, administrating either business, updating forecasts, reading scripts, liaising with my team working on productions, marketing, PR or general business operations. It is a varied role with a range of responsibilities and knowledge from tax and copyright law through to feature film script development, marketing and producing.

Q: How did you decide that you wanted to be a part of your industry?

A: From an early age I had the dream of managing a production company and working as a producer. I really enjoy empowering people to be creative and develop original movies and commercials. Since I was a teenager, all the knowledge and experience I have gained through education and employment has enabled me to run a successful production company.

Q: What do you enjoy most about your industry?

A: There is a lot to enjoy in the creative industries. The film industry is the most enjoyable aspect of my role, each year I travel to the Cannes Film Festival and whilst making movies is hard work, releasing a title is good fun! Everyone enjoys watching a movie and great ones are enjoyed even more, you get a real buzz when you see your name and hard work on the big cinema screen. As a producer, I also enjoy being in production and on a set watching everyone create the movie or commercial. Working within a creative team in this way is incredibale rewarding.

Q: Since starting your job, what's your greatest achievement?

A: In July 2016 we released our latest movie, K-SHOP. This is a great achievement and something I am very proud of. Producing a movie which wins awards and gets picked up for worldwide distribution is really hard work. Lots of people make movies but not every movie is distributed or makes money so its a great achievement that K-SHOP is on this path.

Q: Where were you born, and what made you come to Bournemouth?

A: I have always lived in Bournemouth, the lifestyle here is great. The area has a micro-climate which makes working hard slightly easier than in a big city or somewhere cooler. There is a great creative community in Bournemouth and fellow film-makers are always happy to help bring projects to life, its a great place to be collaborative and move something forwards.

Q: What do you remember about your first day at your job?

A: It was a while since I had my first day. Opening our first office was obviously exciting with friends and family helping to bring everything together. Anyway who runs their own business will know, that first day can be intense but rewarding.

Q: When you were a child, what did you want to be?

A: I've always wanted to be a producer, I really enjoy bring people together and empowering them to create something original. I have always been interested in the fine detail of movie production, how films are put together. I don't think any two movies are made the same way, so the attention to detail and variety is always attracted me.

Q: When was the last time you learnt something new?

A: Every day! I don't think a day passes where I am not learning about something. It could be a new tax law, a new way of working, a new bit of software or technology, or a new way to market a movie or business. Each day brings something new and this keeps you on your toes and feeling alive.

Q: What was your first job?

A: My first job was installing computer chips into National Lottery machines in a small factory in Southampton during my first summer at university. Very repetitive!

Q: How are your company's Christmas parties?

A: We can have some great Christmas parties, the best one was taking the team for Christmas dinner in Paris. That was a fantastic Christmas.

Q: What was the best advice somebody gave you?

A: Never give up and work harder than you think is possible. Two great bits of advice I picked up from Chris Morris during a talk at Bournemouth University and Ben Affleck during his 2013 Oscar speech.

Q: What would you name the autobiography of your life?

A: Persevere and Work Hard

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Adam Merrifield
Adam Merrifield interview